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Bernays’ Breakfast Bamboozle: The PR campaign that made Americans eat more bacon
While you were growing up, you were told at some point that “breakfast was the most important meal of the day”. But for a new generation of millennials for whom intermittent fasting has become ubiquitous, the “hearty breakfast” now seems like a thing of myth and legend. If skipping breakfast is healthy, then why did… Continue reading Bernays’ Breakfast Bamboozle: The PR campaign that made Americans eat more bacon
Overwhelmed by Beauty? Blame Stendhal Syndrome
Imagine witnessing an object of art so beautiful that it leaves you in a trance, completely spellbound and in a state of ecstasy. If you have ever felt this, chances are you experiencing Stendhal syndrome, a psychosomatic condition that afflicts some people when in the presence of remarkably beautiful works of art. Named after Stendhal,… Continue reading Overwhelmed by Beauty? Blame Stendhal Syndrome
What René Descartes really meant when he said Cogito Ergo Sum
Cogito Ergo Sum. I think, therefore I am. You may have heard this quote too many times to count, but what does it really mean? The simplicity of the phrase conceals the deeper philosophical truth that René Descartes was trying to convey in his Discourse on the Method, where the phrase first appeared in French… Continue reading What René Descartes really meant when he said Cogito Ergo Sum