While you were growing up, you were told at some point that “breakfast was the most important meal of the day”. But for a new generation of millennials for whom intermittent fasting has become ubiquitous, the “hearty breakfast” now seems like a thing of myth and legend. If skipping breakfast is healthy, then why did people believe for so long that a large morning meal … Continue reading Bernays’ Breakfast Bamboozle: The PR campaign that made Americans eat more bacon